Only 33267 cents per metre!
 
http://www.usa.denon.com/ProductDetails/3429.asp
 
Apparently it's not a joke, despite the ad copy:
"...will bring out all the nuances in digital audio reproduction..."
"...signal directional markings are provided for optimum signal transfer..."
 
That's right, US$499 for 1.5 metres. I suspect the explanation is in the first sentence:
"...designed for the audio enthusiast."
They'll buy anything. This is what's known as "cable porn".